Home » FALL 2010 | CONTENT SUMMIT IV | LOS ANGELES » 4

Thursday, Oct. 21

CONTENT SUMMIT IV - DAY 4

Location: Loews Santa Monica Beach Hotel, 1700 Ocean Ave., Santa Monica, CA 90401

All panels will be in Loews Santa Monica Beach Hotel.

01 | 9:00 am - 9:45 am

Writers Boot Camp – Mini Camp – A Hands-on workshop for screenwriters, television and web series writers.

Digital Hollywood Content Summit IV – Thursday, October 21, 2010

Writers Boot Camp founder Jeffrey Gordon will shed light on the full creative developmental process. With the support of clearly defined and proven professional tools, writers will improve their productivity, positioning and success in the digital world.

Presented by Writers Boot Camp

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02 | 10:15 am - 11:00 am

The Return of the Sponsor: The Television Brand as the ultimate Brand Extension.

Digital Hollywood Content Summit IV – Thursday, October 21, 2010

Moderator: Brian Seth Hurst, CEO, The Opportunity Management Company

Greg Goldman, Chief Creative Officer, PHILO
Todd Schulkin, Schulkin Management
Robb Weller, Founder, Weller Grosmann
Melinda Moore, VP, Rogers and Cowan
David Norton, Founder, LadderUp Media, Integration – The Biggest Loser

Presented by the Academy of Television Arts & Sciences.

atas2

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03 | 11:30 am - 12:15 pm

Brand Advocacy – Corporate Citizens for the greater Good. Case Studies, Thought Leaders, Brand Stewards.

Digital Hollywood Content Summit IV – Thursday, October 21, 2010

Moderator: David Gale, EVP Digital, MTV Networks

Greg Reitman, CEO, Blue Water Entertainment
Lynn Hirshfield, SVP Publishing, Participant Media
Fonda Berosini, Earth Island Institute
Juan Devis, Director of Production and Development, KCET New Media
Bonnie Abaunza, Remote Control Productions
Todd Schulkin, Founder, Schulkin Management

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05 | 2:00 pm - 2:45 pm

DH Presents: Doing Good (CONTENT) is Good Business.

Digital Hollywood Content Summit IV – Thursday, October 21, 2010

Doing Good (insightful, authentic, respectful, funny, heartfelt, entertaining) CONTENT ultimately means Good Business. No one sets out to make bad content…but perhaps it’s time to stop, think, and return to the goal of making it good. These 5 diverse companies represent inspirational case studies to help return you to the right frame of mind.

Moderator: Mark Vega, Partner, Made With Elastic

Panelists:
Kyle Ruddick, Creator, OneDayOnEarth.or
Diane McArter, President,Furlined
Mae Tuck, EVP Marketing & Partnerships, After-School All Stars
Sherri Timmons, Director, Levi’s Brand Marketing
Greg Davis, General Manager, Total Immersion North America

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