Home » FALL 2011 | CONTENT SUMMIT VIII | LOS ANGELES » 4

Thursday, Oct. 20

BRANDS SUMMIT

Location: The Ritz-Carlton, 4375 Admiralty Way, Marina Del Rey, CA

All panels will be in Marina Vista Room, Lobby Level.

Presenting Partner: The Academy of Television Arts & Sciences

01 | 9:00 am - 9:45 am

Who’s Running Your Brand? Consumers in the Driver Seat: How Social Media is Transforming the Brand Conversation.

Digital Hollywood Content Summit VII – Thursday, October 20, 2011

Presented by the Academy of Television Arts & Sciences

Moderator: Marc Johnson, Director, Digital Experience Strategy, Marcato Digital Media

Panelists:

  • Dave LaFontaine, Author/Blogger/New Media Strategist, Artesian Media
  • Scott Holmes, President, United Future
  • Michael Frondelli, President, Relevant Recordings
  • Bettina Sherick, SVP International Digital Marketing, 20th Century Fox International
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02 | 10:15 am - 11:00 am

Innovating with The Big Brands: How do you sell and produce cutting edge solutions with major brands?

Digital Hollywood Content Summit VII – Thursday, October 20, 2011

Moderator: Lori H. Schwartz, Chief Technology Catalyst, North America, McCann Worldgroup

Panelists:

  • Caroline Giegrich, VP, Initiative Media Innovations
  • Michael Rice, CEO, Mulhulland Mobile, THE MOM App 
  • Dave Andrews, CEO, Devious Media, Emmy Mobile App 
  • Jason Haikara, Partner, MediaLink
  • Dayvid Iannaci, CEO, Diversion Inc., FameTown, The A-List
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04 | 12:45 pm - 2:00 pm

Fireside Chat with the Author’s of Millennial Momentum: How a New Generation Is Remaking America.

Digital Hollywood Content Summit VII – Thursday, October 20, 2011

Presented by the Academy of Television Arts & Sciences

An intimate chat with Authors Morley Winograd and Michael D. Hais of the new best seller, Millennial Momentum: How a New Generation Is Remaking America

“..The book offers important insights into the dynamic, interdependent forces that will shape America’s future.” – From Publisher’s Weekly

Moderator: Brian Seth Hurst,
CEO of the Opportunity Management Company

Authors:

  • Morley Winograd, Senior Fellow at the University of Southern California’s Annenberg School’s Center on Communication Leadership and Policy
  • Michael D. Hais, Fellow with NDN and the New Policy Institute
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