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Wednesday, May. 2

Transmedia Summit

Location: The Ritz-Carlton, 4375 Admiralty Way, Marina Del Rey, CA

Hosted by: Suzanne Stefanac, Transmedia Innovator

All panels will be in the Marina Vista Room.

Presenting Partner: The Academy of Television Arts & Sciences Interactive Branch Digital Hollywood Content Summit XI - Wednesday, May 2, 2012

01 | 9:00 am - 9:45 am

Pitching Refined: Get a Chance to Present Your Web and Interactive Project to Buyers, Programmers and Brands.

Workshop and Master Class with a Panel of Industry Experts.

Presented by International Academy of Web Television

Digital Hollywood Content Summit XI – Wednesday, May 2, 2012

Moderator: Tim Street, Producer & Board of Directors, International Academy of Web Television

Panelists:

  • Amber J. Lawson, Founder, Comedy Gives Back
  • Bernie Su, Writer/Producer, The Lizzie Bennet Diaries
  • David Beebe, VP & General Manager, Fishbowl Worldwide Mediate
  • David Tochterman, Head of Digital, Innovative Artists
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02 | 10:15 am - 11:00 am

Producing with the Guilds: WGA, SAG, DGA & PGA and How to Navigate Their New Media Production Guidelines.

Workshop for Independent Filmmakers and New Media Content Creators.

Digital Hollywood Content Summit XI – Wednesday, May 2, 2012

Moderator: Tamara Krinsky, New Media, Writers Guild of America West

Panelists:

  • Daniel Tenkman, Special Assignment Executive Commercial and New Media Contracts, Directors Guild of America
  • Elisabeth Flack, New Media Representative, Writers Guild of America, West
  • Will Marshall, Manager, New Media, SAG-AFTRA
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03 | 11:30 am - 12:15 pm

Transmedia Storytelling 101: Building the Franchise While Inventing the Language of Cross-platform, Non-linear Narration.

Digital Hollywood Content Summit XI – Wednesday, May 2, 2012

Moderator: Flint Dille, Novelist, Screenwriter, Game Creator, Franchise Master, Transmedia Pioneer

Panelists:

  • Chris Metzen, Creative Director, Blizzard Entertainment
  • Christian Rossi, Transmedia Storyteller
  • James Waugh, Writer, Development Executive in Film and TV and Transmedia Executive
  • Paul Dini, Comic, TV & Game Writer
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04 | 12:45 pm - 1:30 pm

Show Creators and Storytellers: Case Studies on Building Momentum Across Platforms.

Presented by MTV X-Media Lab

Digital Hollywood Content Summit XI – Wednesday, May 2, 2012

Moderator: David Gale, SVP, MTVX

Panelists:

  • Andy Landen, Director, Subway webseries "Do Whatever" & Coca-Cola "Message in a Bottle" [www.thefilmboard.com]
  • Dave Vamos, Co-Founder, 6 Point Harness; Electric City. [www.sixpointharness.com]
  • Paul Bartholomew, Co-Writer, Director & Actor, Warner Bros./Hulu series "Paul the Male Matchmaker" [www.hulu.com/paul-the-male-matchmaker]
  • Will Marks, Business Development, Intel Media
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05 | 2:00 pm - 2:45 pm

Interactive Emmys Transmedia Showcase: Building Buzz Through Social: Television Case Studies of Story Extensions from Emmy Nominees and Hopefuls.

Presented by Academy of Television Arts & Sciences, Interactive Media Peer Group

Digital Hollywood Content Summit XI – Wednesday, May 2, 2012

Moderator: Marc Johnson, Sr. Digital Strategist, Marcato Digital / Consultant, Academy of Television Arts & Sciences

Panelists:

  • John Gilles, Director of Advanced TV & Digital Living Room, Code & Theory
  • Shana Krochmal, Supervising Digital Producer, currentTV
  • Suzanne Stefanac, Transmedia Innovator, former Executive Director, AFI Digital Content Lab
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06 | 3:15 pm - 4:30 pm

Transmedia Dockside Chat: The Ultimate Wisdom About CrossMedia, 360, MultiPlatform from the Masters in Their Field.

Reports from the Cutting Edge of Storytelling.

Presented by Academy of Television Arts & Sciences Interactive Media Peer Group

Digital Hollywood Content Summit XI – Wednesday, May 2, 2012

Moderator: Suzanne Stefanac, Transmedia Innovator, former Executive Director, AFI Digital Content Lab

Panelists:

  • Andrew Hawn, VP, Iconoculture
  • Behnam Karbassi, Founder, President and CEO, No Mimes Media
  • Joe LeFavi, Founder, Quixotic Transmedia
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