Home » SPRING 2012 | CONTENT SUMMIT XI | LOS ANGELES » 4

Thursday, May. 3

Brands Summit

Location: The Ritz-Carlton, 4375 Admiralty Way, Marina Del Rey, CA

Hosted by: Lori H. Schwartz, Chief Technology Catalyst, North America, McCann Worldgroup

All panels will be in the Marina Vista Room.

Digital Hollywood Content Summit XI - Thursday, May 3, 2012

01 | 9:00 am - 9:45 am

Kickstarter Case Studies: Stories and Projects by Successful Crowdfunded Content Creators.

Kickstarter is an online threshold pledge system for funding creative projects. Kickstarter projects include a diverse array of endeavors, ranging from indie film and music to journalism, solar energy technology and food-related projects.

Presented by Kickstarter

Digital Hollywood Content Summit XI – Thursday, May 3, 2012

Moderator: Mark Vega, Principal, Incite Law Group

Panelists:

  • Adele Romanski, Director, Leave Me Like You Found Me [Kickstarter project link]
  • Keith Knight, Cartoonist & Creator, I Was A Teenage Michael Jackson Impersonator! [Kickstarter project link]
  • Matthew Cherry, Writer & Director, The Last Fall [Kickstarter project link]
  • Morgan Mead, Producer, The Cool Table Sketch Comedy Web Series [Kickstarter project link]
  • Ryan McCoy, Director, iAMEVE's "Throw Me A Line" [Kickstarter project link]
  • Sam Proof, Executive Producer, Kick In Show
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02 | 10:00 am - 10:45 am

Innovating with The Big Brands: How Do You Sell and Produce Cutting-edge Solutions with Major Brands?

Presented by McCann Worldgroup

Digital Hollywood Content Summit XI – Thursday, May 3, 2012

Moderator: Lori Schwartz, Chief Technology Catalyst, North America, McCann Worldgroup

Panelists:

  • Daniel Tibbets, SVP Digital Media, Bunim/Murray Productions
  • Dayvid Iannaci, CEO, Diversion, Inc.
  • Kevin Townsend, Managing Partner, Science + Fiction
  • Roderick Alemania, Head of Strategic Development, Tapjoy
  • Scott Susskind, Chief Technology Officer, IPG MediaLab
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03 | 11:15 am - 12:00 pm

Women’s Brands and the Emerging Role of Tastemakers: Case Studies TootzyPop, LovingEco and more.

Digital Hollywood Content Summit XI – Thursday, May 3, 2012

Moderator: Marcia Zellers, Director Digital Marketing, The Fashion Institute of Design and Merchandising; Founder/Editor, Tootzypop

Panelists:

  • Amber Cordero, Owner, TheDrayWay.com & CorderoBroday.com
  • Jenny Brandt, Market Research Project Manager
  • Melinda Moore, Co-Founder, LovingEco [www.lovingeco.com]
  • Nancy Tamayo, Head of Brand Partnerships & Media Sales, Collective Digital Studio
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04 | 12:30 pm - 1:15 pm

Fireside Chat: Digital Media in Support of Storytelling and Serving Cause Marketing.

Examples of Successful Digital Media Cause Marketing Campaigns.

Digital Hollywood Content Summit XI – Thursday, May 3, 2012

Moderator: Sandra Payne, Writer, Producer & Director, Events Chairperson, IAWTV

Panelists:

  • Amy Rubin, Founder/CEO, Strategic Productions
  • Catherine Geanuracos, Founder and Principal, New Economy Campaigns
  • Dave Toole, Founder & CEO, MEDIAmobz, Inc.
  • Ruben Aronin, Better World Group
  • Lara Bergthold, President of Production, Act III, Executive Producer, "Remake America", Yahoo! News
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