Amber J. Lawson is well known and regarded in the fields of traditional and emerging media as a multiplatform strategist, development and programming executive as well as serving on the boards of companies that are changing the media landscape. Lawson combines experience as a top entertainment executive and producer of platform appropriate high-quality long & short form entertainment with a hands-on knowledge of digital media content business development including distribution, business planning, interactive and social network integration, and the production of effective premium branded content. Lawson is Partner In the Opportunity Management Company Multiplatform storytelling consultancy firm.
Just prior to TOMC, she was AOL’s VP/ Head of Video Programming & Originals. Previously, Amber J led the Babelgum.com international comedy business. She has also served as the VP of Programming & SVP of Branded Entertainment at Mania TV and as SVP of Development at National Lampoon. Amber J partnered in April of 2010 with Streamy Award-winning Kevin Pollak for his directorial debut of Vamped Out.
Lawson’s digital leadership and forward thinking resulted in her nomination for 2010 PGA Top 25 in Digital and her receipt the 2011 NATPE Luminary Award. She is the chairman of the Membership Working Group of Interactive Media Peer Group of The Academy of Television Arts & Sciences, chairman of International Academy of Web Television Awards at CES, PGA member, Advisory Board member of ASM and OpenSlate, a premium video discovery site through trademarked Slate Score. She is also founder and executive Producer of Transforming the World Through Comedy (@TWTComedy), a global multi platform Telethon 2.0 social enterprise.
Lawson has been a featured speaker at NAB, CES, LATV Fest, AlwaysOn, JFL Montreal Comedy Festival, Digital Hollywood, Comedy Content Summit, SXSW, NATPE, ITVfest & SMWLA on the topics of interactive & immersive content, branded entertainment, multiplatform strategies, monetization, social media, entertainment consumption, advertising & business strategy in traditional, online and mobile.
Amber is a partner in The Opportunity Management Company merging Technology & Content. Prior to joining TOMC Lawson led AOL as VP/ Head of Video Programming & Originals. Lawson's global content influence shaped and branded Babelgum Comedy as Publisher. Her digital leadership and forward thinking resulted in her nomination for 2010 PGA Top 25 in Digital and her receipt the 2011 NATPE Luminary Award. Lawson founded Transforming the World Through Comedy the first multi-platform global live streamed stand up comedy event benefiting a catalytic philanthropy. Lawson is on the Academy of Television Arts & Sciences (Emmys) Interactive Media Peer Group Executive Council & Chairman of the IAWTV Awards Committee.
Follow Amber on Twitter at @AmberJLawson