As an up-and-coming social media app that allows users to share and view bite-size videos, Target your audience on TikTok is gaining popularity among a variety of audiences. Whether it’s for lip-syncing challenges, dance videos or just a good laugh, the platform has something to offer everyone. But how can brands take advantage of this growing audience?

With the right strategy, you can build your brand on TikTok and make it a true home for your audience. The key is to understand how your audience engages with the platform and how they use it. By doing so, you can create relevant and authentic content that aligns with their interests.

Precision Targeting: How to Target Your Audience on TikTok

While determining the age group, gender, location and other demographics of your audience is important, it’s equally vital to find out their subcultures and what makes them tick. This can help you to identify their passions, which in turn can help you to create videos that speak directly to them.

One of the best ways to identify their subcultures is by using TikTok’s discovery page, called the For You feed. This features videos that are curated to each user’s interests or the subcultures they belong to.

You can also explore TikTok’s Smart Targeting controls to optimize your targeting based on the interests, behaviors, and device types of existing customers. This will expand your reach and help you to identify similar groups of people who may be interested in your business as well.